The Operational Problem
Electric vehicles present unfamiliar questions for first-time buyers regarding battery leasing, charging network availability, and resale depreciation.
// SUPPORTED_QUALITATIVE · Marketplace UX
FGF Electric Mobility
A specialized marketplace for buying, leasing, and renting electric vehicles with guided total cost of ownership comparisons.
User Flow & Ergonomics
Intent-based vehicle filtering → Battery lease vs purchase calculator → Charging radius map overlay → Test-drive and lease booking.
KEY TRADE-OFF // COST TRANSPARENCY UPFRONTBroke down monthly electricity and battery subscription fees against traditional gasoline expenditures.
Impact & Retrospective
Users moved from initial vehicle interest to scheduling test drives with clearer expectations regarding operational costs.
LEARNING:Marketplaces selling novel technologies must act as educational advisors first and transaction engines second.
[CURRENT CAPABILITIES]
- Total cost of ownership comparison tools
- Interactive battery lease calculation