The Operational Problem
Plant buyers frequently experience plant mortality due to misjudging sunlight levels and indoor spatial conditions.
// VERIFIED_PUBLIC_SOURCE · E-Commerce
MTree
An experiential botanical marketplace pairing indoor plant procurement with contextual spatial care and sunlight requirements.
User Flow & Ergonomics
Spatial environment audit → Plant taxonomy filtering → Care routine preview → Botanical procurement & delivery.
KEY TRADE-OFF // SPATIAL ENVIRONMENT MATCHINGCategorize plants by room exposure and indirect sunlight levels to ensure long-term plant health.
Impact & Retrospective
Decreased post-purchase care inquiries and increased customer confidence in indoor greening initiatives.
LEARNING:Integrating care parameters directly into the product catalog converts plant browsing into long-term spatial success.
[CURRENT CAPABILITIES]
- Sunlight and humidity condition matching
- Interactive plant care schedules
- Curated indoor botanical catalog